Standing Out in the Digital Age

Wednesday, August 18^th  * 8:00 to 9:00 am * Chamber Meeting Room * No Charge for Chamber Members; $20 for nonmembers

The Problem: Over the years, false and misleading advertising has created a certain level of skepticism with the consumer and how he perceives messages. Then along came the internet to empower him to research your product or service like never before. This has ushered in a completely new shopping model or “path to sale.” The internet and smart phones have become integral parts of daily life. As media consumption shifts, so does the opportunity for new marketing strategies. Now, savvy businesses must learn to stand out, while sharing with their consumers the power that information brings. The Point:  This new path to sale is happening whether you participate in it or not. However, you don’t need to be an internet guru to effectively market your business in the digital age.

Don’t Stress!  The good news is if you can send an email, or update Facebook, you have a fighting chance. There are some advantages to this new reality as well; we will show you just a few. Liz Bowles, Interactive Brand Manager and Consultant with NextMedia will be sharing real world examples and ways you can empower yourself to gain market share. Liz has worked with new media in several forms as a member of various media companies and is a valuable member of NextMedia360. She has a bachelor’s degree in communication from Bradley University and proudly considers herself part of the newly dubbed iGeneration.