• Technical Marketing Writer

    Posted: 11/09/2021

    At Carolina GSE, we support the global aviation industry through ground support equipment, avionics, consumables, service and repair solutions. Our team of talented, motivated and passionate individuals strives to offer exceptional service and support to our customers and manufacturing partners. Based in eastern North Carolina with its headquarters and sales office in Greenville and its service and distribution center in New Bern, CGSE is committed to building an inclusive environment in which everyone, regardless of gender, race, religion, age, or background, can do their best work and succeed.

    Carolina GSE seeks an experienced Technical Marketing Writer for our Greenville, NC headquarters to support our mission of providing exceptional service to the aviation industry. As an integral member of the CGSE team, the Technical Marketing Writer will develop content and marketing initiatives across multiple platforms and formats to drive awareness and qualified leads.  The Technical Marketing Writer will leverage a thorough understanding of content strategy to develop and execute communications for all stakeholders, including clients, manufacturing partners, internal staff and other external audiences while representing CGSE as a leading aviation solution provider.


    The successful candidate will:

    • Have a strong technical marketing background in B2B content and copywriting with a high attention to content quality.  Candidates should be able to provide samples of prior writing.
    • Contribute to campaigns including white papers, PowerPoints, webinars, events and other lead generation activities.
    • Analyze industry driving forces, competitive trends and customer feedback to ensure the effectiveness of CGSE communications.
    • Work within tight deadlines across multiple projects to execute on CGSE’s technical marketing content and promotional plans .
    • Monitor effectiveness of new and existing technical content and take the lead of developing solutions to improve CGSE’s strategy, including employing various testing methods.
    • Craft original copy and clearly articulate the technical aspects of CGSE solutions.


    A Carolina GSE Technical Marketing Writer should possess:

    • Strong written, verbal and interpersonal skills to communicate clearly and professionally with various departments as well as customers, vendors, contractors and other audiences.
    • Excellent organizational, planning, presentation, troubleshooting and multi-tasking skills for representing CGSE in public, during media events and product launches while participating at trade shows.
    • Ability to maintain a high level of confidentiality and professionalism.
    • Strong attention to detail and a commitment to exceptional customer support.
    • Experience using Apple computers and industry standard publishing software.
    • Must be able to work independently and as a team member.
    • Ability to prioritize and be flexible in a fast-paced environment.
    • Willingness to participate in CGSE travel as needed.

    Education and Experience Required:

    • Bachelor’s degree in marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience managing marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Solid knowledge of website and marketing analytics tools
    • Experience in setting up and optimizing PPC campaigns on all major search engines

    Bentfits:

    Carolina GSE offers a competitive benefits package to all full-time employee including:

    • Group Health
    • Paid Time off
    • Retirement Plan
    • Continuing education opportunities

    Background Check and Drug Screening:

    All job offers will be contingent upon successful completion of a background check. In addition, Carolina GSE is a Drug Free Workplace where post-offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in Carolina GSE’s employment policies.


    Equal Employment Opportunity:

    Equal Employment Opportunity is both a fundamental principle and a core value of Carolina GSE. Employment at Carolina GSE is based upon personal capabilities and qualifications without discrimination due to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws - which is reflected in all of Carolina GSE’s policies regarding hiring, training, promotions, transfers, salaries, and other forms of compensation.

    Carolina GSE is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please call (252) 585-4553 or email  gseteam@carolinagse.com and let us know the nature of your request and your contact information.

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